Morris Window & Siding specializes in new and replacement windows, as well as seamless vinyl siding. Its mission is to be a market leader in the remodeling industry, focusing on offering superior professional service and high-quality materials.
Our objective was to increase the overall effectiveness of their current PPC campaigns and to track all leads in order to specifically target local search results in New York and New Jersey counties.
Our team greatly increased brand-related keywords, filtering out bad clicks to capture a more targeted user who is further along in the buying process. We created expanded keyword lists to encompass all cities, state, and zip code variations within Morris Window's service area. In addition, Wpromote's call tracking technology greatly enhanced the ability to track and record all calls generated from PPC campaigns.
Within three months Morris Window & Siding's web search campaign outperformed all other advertising mediums and has become their main lead capture source. Overall, site visitors, impressions, and total conversion rates increased by over 100%.
With over a decade of experience, Storage Guardian offers online backup and data recovery services to a wide range of companies. It is dedicated to developing innovative, affordable software technology solutions that preserve critical and sensitive data.
We aimed to increase the efficiency of existing PPC campaigns, while maintaining Storage Guardian's current rankings. Expand the company's campaign reach and implement seamless measurable results.
We refined and increased Storage Guardian's key word match types across Google, which resulted in an improved search match, as well as decreased the average Cost Per Click (CPC). Our team recommended creating an estimate request and quick quotes to generate better sales leads.
After one year of Wpromote's PPC management, Storage Guardian was able to focus more on their internal efforts to expand their business. There were considerable increases in the following areas:
Specializing in new and reconditioned floor scrubbers, Southeastern Equipment and Supply is an unmatched industry leader. They offer all types of floor buffers and cleaning equipment.
While maintaining visibility across all their major product lines, our team focused on generating more sales on high-dollar items. Our objective was to increase the number of daily visitors to their site and to increase the amount of sales calls.
Created product-specific ads to drive users to individual products and category landing pages to boost conversion rates. Wpromote's proprietary call tracking technology tracked all call sources and utilized that data to improve call volume. In addition, we augmented all keyword lists to better reflect the range of Southeastern's products.
Within three months of applying our call tracking technology, there was a 37% increase in the amount of tracked calls. Throughout the campaign, we were able to maintain the company's monthly ad budget.
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