Client Case Studies | Digital Marketing Results

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HOW WE HELP CLIENTS EXCEED BUSINESS GOALS

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Leveraging Creative To Drive Efficiency In Beauty
Working closely with our media channel team, we harnessed the power of performance creative to drive sales through paid social. We regularly produced, deployed, and measured new creative with an always testing mindset. By identifying new creative opportunities from top of the funnel down, we developed assets tailored toward priority audiences and anchor products, and continually developed new hypotheses to test. Leveraging data as our source of truth, we were able to iterate on our learnings and over time generate significant growth and efficiency to the bottom line.

107% Increase In Facebook Revenue

53% Increase In Facebook ROAS

Making The Leap From TV Advertising To Digital Video
International Education Corporation (IEC) teamed up with Wpromote and Google to do an official brand lift study about influencing user behavior through YouTube. The study measured the brand awareness IEC’s YouTube videos generated in target audiences, and what percentage of audiences considered choosing IEC over competitors as a result. IEC and Wpromote received best-in-class increases in brand interest.

22% Increase In Brand Awareness

263% Increase In Brand Interest

Refreshing Content To Delight Audiences
As J.D. Power prepared to launch a new version of their popular list ranking car brands, they realized that past versions of the list didn’t drive engagement. They partnered with Wpromote to take advantage of the opportunity by creating fun and educational assets. Together, the team developed fresh content and vastly improved existing pages. Partnership placements also amplified the brand so J.D. Power could reach an even broader audience.

18% increase in traffic

10% Lift in page 1 ranking keywords

Growing To Dominate Local Competitors
A Marriott hotel was struggling to show up on local-level searches with only generic copy on the website. Wpromote developed a keyword strategy based on the location, key amenities, and competition, then rewrote content across the site to include those keywords. All existing local citation listings were audited and updated. This hotel now outperforms Marriott’s top competitors on Google.

SEO higher rankings than top 3 competitors

48% Of keywords now found on 1st page

Building A Presence To Own The Outdoor Furniture Market
POLYWOOD and Wpromote set out to create a holistic Amazon campaign approach. Working on the Amazon Ads platform, Wpromote designed a comprehensive full-funnel strategy by identifying areas with medium-to-low competition, utilizing various campaign types, and optimizing campaigns to reduce waste. As a result, POLYWOOD® experienced tremendous growth in sales and revenue with minimal downsides.

276% INCREASE IN CONVERSIONS YoY

255% INCREASE IN REVENUE YoY

Scaling Media to Increase Sales & Maintain Efficiency
Heat Wave Visual joined forces with Wpromote to scale their media strategy and level up performance across the funnel, resulting in a record-breaking Labor Day Sale. That started with paid search, where we took a more aggressive approach to non-brand keywords to challenge the competition. On social, we pushed back against ad fatigue by introducing continuous creative refreshes that drove significant improvements. We also focused on growing the email program into a mature performance engine for new and returning customers.

+32% Increased Revenue

17:1 ROAS Achieved

“Wpromote showed us how to use Google in a way we never have before. They overcame our skepticism and helped make our growth exponential on channels that hadn’t worked previously.”

JOE KUDLA, CEO & FOUNDER
VUORI

Launching One Million Category Pages
Wpromote worked with Hibbett to implement a classic SEO strategy and train the team on in-depth SEO processes. At the same time, Wpromote generated a list of over 1,000 actionable long-tail keyword opportunities, and Hibbett approved the creation of unique content for over 300 categories, further boosting each category page’s potential rankings for each keyword, as well as aggregate reach and impact.

40% Increase In Organic Search Traffic

36% Increase In ROI

From Underperforming To Outstanding Achievement
By migrating platforms from Adobe Analytics to best-in-class Google Analytics, Proactiv was able to look at their data in a new way. Working within Tealium Tag Manager, Wpromote integrated optimized data from Oracle Maxymiser into Google Analytics. We then implemented a granular event tracking strategy to uncover customers’ interactions prior to purchase, helping Proactiv fully capitalize on their data.

Insights developed dashboards to provide executive-level insights on demand

Attribution provided comprehensive grouping strategies for acquisition attribution analysis

Creating Educational Content To Support Users
Wpromote helped 1-800Accountant develop new educational content to drive qualified leads. The piece was distributed using an integrated approach, including an email lightbox that directed traffic to the download landing page, which increased visibility and generated a high-quality list of prospects. 1-800Accountant was able to significantly increase quality organic leads.

4,300 Impressions Generated In Two Months

87 Organic Leads Gained in Two months

Bringing InterDent To The Local 3 Pack
Wpromote proposed a plan to consolidate 200+ existing microsites into a single domain to improve website rankings. To start, Wpromote built a new website consolidating all 200+ Gentle Dental and SmileKeepers locations, updated and optimized directories, and helped develop Gentle Dental’s resource hub “Dental IQ,” which has driven additional traffic to the website and established Gentle Dental as thought leaders in the dentistry space.

390% Increase In Offices Ranking In The Local 3 Pack

745% Increase In Overall Visits From Organic Search

“Wpromote is a great business partner that functions as an extension of our internal marketing department. I truly feel that the entire Wpromote team has Zenni’s best interest at heart. I appreciate that Wpromote always has such a positive can-do attitude, that everyone on the account loves the Zenni brand, and that they provide great data insights to round out their digital marketing expertise.”

COURTNEY FADJO BIRO, SENIOR DIRECTOR OF MARKETING
ZENNI

Expanding across the full funnel to drive revenue
Wireless needed to reduce promotion burnout and drive engagement to their site. Wpromote worked with Go Wireless to coordinate content calendars and take a full funnel approach. While segmentation was focused on promos, we positioned Go Wireless as both a solution provider and thought leader to increase the potential for engagement. As a result, Go Wireless saw a rise in site sessions, opens, and clicks, as well as an 8.3% increase in organic revenue.

176% increase in CTR

627% Increase in Site Sessions

Revitalizing Dynamic Creative Messaging To Grow Reach
Frontier Airlines was looking to increase efficiencies in new customer acquisition across media activations by testing additional audience, media, and ad formats across channels. The team paired a content feed with Google Flights API, which allowed them to dynamically insert creative messaging and price points that would automatically update throughout the day. Baselines against lookalike audiences and first-party tactics were used to measure success for incremental travel partners allowing us to grow revenue, bookings, and reach.

23% Increase In Return On Ad Spend

74% Increase In Overall Revenue

Scaling Efficiency Through Targeted Creative
Performance creative is a powerful lever when looking to increase scale and efficiency in channel. Working closely with our media channel team, we tailored creative toward high-value audiences and produced new assets for continuous testing and iteration from top of the funnel down on paid social. We regularly produced, deployed, and measured our efforts, gaining key learnings to adapt our creative strategy over time for increased efficiency and performance.

45% Increase in Facebook spend

25% Increase in Facebook ROAS

Optimizing For Google Shopping To Achieve Digital Growth
Headcovers Unlimited’s products and mission put them on the map, but the 20 year old company needed a digital refresh. Wpromote readied their product feed for Google Shopping by fixing inaccurate product types, optimizing underperforming titles, and adjusting unsupported color values. These changes grew conversions 160%, growing the brand’s digital presence quickly and efficiently.

861% increase in clicks

1,380% increase in impressions

Supporting A New Hotel With A Digital Foundation
To support a newly built hotel in downtown Napa and drive awareness of the revitalized area, Archer Hotel needed an integrated digital approach. Wpromote optimized each channel, updating metadata and on-page content, creating paid search retargeting campaigns, and leveraging lookalike audiences, email lists, and demographic insights on Facebook. As a result, the brand enjoyed one of its strongest openings.

55% month-over-month increase in revenue after ads were live

600% increase in revenue after ads were live for six months

“Wpromote brings a new rigor to all things creative strategy. They have a major emphasis on best practices. It’s nice that strategy is now tied together in a little package with a bow, we didn’t have that before and it’s super helpful. Our team clearly loves to get our hands dirty with the data.”

GAIL BUFFINGTON, VICE PRESIDENT OF MARKETING & ANALYTICS
SOFT SURROUNDINGS