The Nuts and Bolts of PPC
In order to maximize ROI, an advantage over the competition is a necessity. Wpromote's EssentialPPC platform makes our service second to none.
Keyword Research & Analysis
Our proprietary keyword research tools will ensure that the client's campaign encompasses every possible and relevant search term, which may include the following:
- Variations
- Brand/Product Terms
- Product SKUs
- Regional Keywords
- Abbreviations
- Related Keywords
- Misspellings
- Negative keywords
By utilizing different matching types and adding in location, abbreviation, and all related keywords, the campaign will target users who are specifically searching for the client's unique product or service. Through creative management and landing page development, we can focus more on "capturing the lead/sale" by creating a better ad match and sending to the appropriate landing page.
Custom Conversion & ROI Tracking
Wpromote has the ability to track all aspects of the campaign's effectiveness. Wherever applicable, Wpromote implements advanced ROI tracking software to trace all leads, sales, and downloads, as well as the ad creative and keyword that generated the conversion.
Ad Copy Analysis & Testing
Even minor adjustments in ad copy can create dramatic results. Through Wpromote's exhaustive ad copy research and A - B ad copy testing techniques, we maximize click-thru rates, obtaining the lowest overall cost per conversion.
Automated Campaign Assistance
Wpromote's dedicated management team will ensure that the account stays as efficient as possible by scrutinizing the frequency, type and amount of clicks received and continually evaluating the success of keywords. Wpromote also monitors bids, positions, clicks, conversions, and keyword activity, 24 hours a day.
Wpromote Call Tracking
With Wpromote's Call Tracking service, a particular phone number is designated to the client's website, which forwards directly to the client's main number and allows Wpromote to track all calls coming through the website. In addition, Wpromote can create individual phone numbers for Google, Yahoo and MSN or even for groupings of keywords.