Election years are never easy for marketers: there is more competition for ad inventory, higher costs, and an ever-growing concern for brand safety in volatile media environments. 2024 is shaping up to take that reality to a whole new level. So how do you make sure your brand is ready?

You need to cultivate agility as a brand superpower. Our new Challenger Masterclass will give you the tools you need to look around corners, adapt quickly to changing conditions, and chart a confident path through the chaos to drive business outcomes.

• Stay responsive and pivot to find opportunities in the face of rising platform costs
• Adapt your media mix in real time to maximize your brand’s impact during key moments
• Shift media dollars to respond to changing customer needs throughout the year