Ian Maier

Ian leads AdTech products and go-to-market initiatives at Hightouch. He works with advertisers, agencies, and internal teams to ensure that every Hightouch customer makes the most of their first-party and third-party data strategies. Ian has spent ten years in paid media as a practitioner for growing ecommerce brands, a B2B growth leader, and a product manager and GM for AdTech products. His expertise includes the use of first-party audiences, third-party digital identity, data onboarding, conversion APIs, AI signals, attribution, incrementality testing, and data clean rooms.