Digital Intelligence

Google Analytics 4 vs. Universal Analytics: Act Now to Keep YoY Measurement

May 2022 10 min

The Future of Identity Resolution: Privacy Compliant Cookieless Identity Solutions

May 2022 7 min

Make Data Transparency a Brand Pillar to Reap Benefits Beyond Loyalty

Apr 2022 9 min

Invest in First-Party Data Collection in the Upper Funnel Now to Drive Future Performance

Apr 2022 9 min

Data Privacy Compliance: Prepare Your Marketing for Privacy Legislation in 2022

Mar 2022 9 min

Put Paid Media Overspends In the Past: How to Permanently Prevent Budget Pacing Issues

Mar 2022 8 min

Why Data Privacy Compliance Should Be An Urgent Business Priority in 2022 and Beyond

Feb 2022 8 min

Google Announces Topics API Will Replace Third-Party Cookies, FloC Flies Into the Sunset

Jan 2022 8 min

Privacy Pirates: Navigating the Rough Waters of Data Privacy

Dec 2021 8 min

Walk First, Then Run: Why Data Governance Best Practices Are Essential to Advanced Modeling

Oct 2021 7 min

Where No Marketer Has Gone Before: Introducing Polaris, Wpromote’s New Tech Platform

Aug 2021 8 min

Understanding Facebook’s Modeled Conversions: the Key to Unlocking Better Measurement in a Post-Cookie World

Jul 2021 7 min