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Digital Marketing

On Sale Now: Building a Smarter Ecommerce Promotion Strategy

7 min

A living room with a TV displaying an ad The Case for TV: Proving TV Advertising Value in 2024

7 min

Media Convergence: Crafting an Integrated Strategy to Win in 2024

7 min

Beyond Viewability: How to Capture and Measure Attention

8 min

agile marketing personas Agile Marketing Personas: Use AI to Stay Up to Date With Your Audience

13 min

Woman shopping online and in-store Cyber Week 2023: What We Learned from a Record-Breaking Black Friday

10 min

A TikTok creator shows off an Amazon product TikTok & Amazon: Is This Full-Funnel Convergence Turning Into a Full-Scale Rivalry?

8 min

Man standing between an elephant and a donkey Balancing Act: How Brand Advertisers Can Prepare for Election Year 2024

9 min

Winning 2024: The 3 Marketing Essentials You Can't Ignore

6 min

Image showing two sides of holistic search Prepare for AI-Powered Search: Integrate Your Paid & Organic Search Strategy

8 min

Elevate Your Brand Buzz: Crafting a Winning Digital PR Strategy

7 min

A grid of cartoon images of marketers choosing different programmatic ad type Choose Your Fighter: Find the Right Programmatic Ad Types for Your Campaign

8 min

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Digital Marketing