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Digital Marketing

On the Case: Decoding Ad Fraud

6 min

An older and a younger man Beyond Gen Z: Marketers Are Missing Out On Older Generations

6 min

End Game: The Taylor Swift NFL Era Unlocks Super Bowl Marketing to New Audiences

9 min

CES 2024 Beyond the Booths: What We Learned at CES 2024

6 min

On Sale Now: Building a Smarter Ecommerce Promotion Strategy

7 min

A living room with a TV displaying an ad The Case for TV: Proving TV Advertising Value in 2024

7 min

Media Convergence: Crafting an Integrated Strategy to Win in 2024

7 min

Beyond Viewability: How to Capture and Measure Attention

8 min

agile marketing personas Agile Marketing Personas: Use AI to Stay Up to Date With Your Audience

13 min

Woman shopping online and in-store Cyber Week 2023: What We Learned from a Record-Breaking Black Friday

10 min

A TikTok creator shows off an Amazon product TikTok & Amazon: Is This Full-Funnel Convergence Turning Into a Full-Scale Rivalry?

8 min

Man standing between an elephant and a donkey Balancing Act: How Brand Advertisers Can Prepare for Election Year 2024

9 min

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Digital Marketing