Our Top 10 Blogs Of 2018

While we’re already looking forward to 2019, it’s important to reflect on the year that is coming to a close.

Our blog is a great measure of what topics are driving digital marketers, and we certainly see some themes. The big winner: digital intelligence. From GA to GDPR, we covered a variety of issues and opportunities involving data. (Not sure what “DI” really means? You know we have a DI white paper!)

We also dive deep into SEO, from key metrics to tips on optimizing for voice search.

See all of the top 10 here!

1. GDPR, COOKIE CONSENT, & YOU: EXAMPLES OF USER CONSENT – Our Senior Director of Digital Intelligence, Simon Poulton, gives the ultimate guide on user consent.
2. THE TOP 8 SEO METRICS & KPIS YOU HAVE TO TRACK – This comprehensive look at SEO metrics provides the necessary foundation for digital success.
3. YOUR CHECKLIST FOR EMAIL MARKETING & GDPR COMPLIANCE – GDPR strikes again. It never hurts to double check!
4. FUNNEL VISUALIZATION VS. GOAL FLOW IN GOOGLE ANALYTICS – There are countless ways to better leverage the data you already have. See two key opportunities from DI expert Remi Silva.
5. WHAT ADVERTISERS NEED TO KNOW ABOUT INTELLIGENT TRACKING PREVENTION (ITP) 2.0 – See what’s changed and how it impacts your marketing (and will continue to do so in the future).
6. FINANCIAL SERVICES SOCIAL MEDIA IN 2018: THE GOOD, THE BAD, & THE UGLY – Social can work for finserv, but you need to have a plan tailored to the industry.
7. EVERYTHING YOU NEED TO KNOW ABOUT THE GOOGLE MEDIC UPDATE – Don’t get left behind as changes continue.
8. 2017: A YEAR AS A CHALLENGER [INFOGRAPHIC] – We’re pleased to see that others enjoyed our yearly recap. We’re already thinking about the next one!
9. HOW TO VALIDATE LEADS USING GOOGLE TAG MANAGER – See this helpful tutorial that walks you through every step of the process.
10. 5 SEO TIPS TO OPTIMIZE FOR GOOGLE’S VOICE SEARCH IN 2018 – Voice search continues to shape the future of SEO, so know how to adapt your strategy.