Aston Hotels & Resorts is one of Hawaii’s largest hospitality management groups. In 2015, they officially rebranded to Aqua-Aston Hospitality. Aqua-Aston Hospitality is a destination expert providing management services to hotels and resort condos with a 70 year legacy in Hawaii.

Aqua-Aston Hospitality was reluctant to increase investment on Facebook in the past because it had been used purely as an upper-funnel, awareness-driving tactic without a proven return on ad spend. They had really only scratched the surface with paid social campaigns and most were done at the property-level rather than brand-wide.

We identified that by redefining campaign goals, we could maximize efficiencies while reaching a more relevant audience for Aqua Aston.

• Using the Facebook pixel, Wpromote switched all campaigns meant for driving bookings to “conversion” campaigns so Facebook’s algorithm would optimize to find travelers most likely to convert.
• Lookalike Audiences were built based on users who had converted from an AAH campaign. These audiences were used for future brand-wide prospecting promo campaigns.
• We also launched dynamic ads for travel.