Case Study
Using Integrated Powers Of Paid Media To Increase Sales
Ember needed to meet its annual sales goal and Wpromote crafted a strategy rooted in integrating Amazon and paid media to achieve a banner year for the brand.
Case Study
Ember needed to meet its annual sales goal and Wpromote crafted a strategy rooted in integrating Amazon and paid media to achieve a banner year for the brand.
Their Story
Ember was created to solve a simple, yet universal problem for coffee and tea drinkers. Using their patented temperature control technology, Ember invented a way to extend the moment of perfection with the customer’s favorite hot beverage. Ember Mugs are just the beginning. Their mission is to harness the power of temperature control to transform how the world eats, drinks, and lives.
THE CHALLENGE
Ember needed to achieve large Q4 digital sales growth, increase brand awareness, acquire new customers, and increase customer conversions on Amazon and ember.com. On Amazon specifically, Ember’s challenges started at targeting and structure, limited creative assets, and strategy, as well as needing better alignment of their inventory to paid media efforts.
The Solution
Wpromote took over Amazon ad management in late Q3 and we had to quickly assess the account and the competitive landscape. Wpromote guided Ember on how to craft a strategy that would help them achieve the sales growth needed in Q4, and how to integrate that strategy with other paid media channels. Here’s a breakdown of how Wpromote and Ember worked together to generate success:
A Banner Year For The Brand
Ember and Wpromote closed out Q4 2019 achieving their highest selling quarter to date on Amazon.com.
