To manage their Facebook marketing strategy, Mizzen+Main partnered with Wpromote. Together they devised a plan to use Instagram posts from influencers to reach prospective customers, with the help of Facebook Business Partner Lumanu.

To effectively reach people with this influencer content, Lumanu automated the process to directly connect Mizzen+Main’s network of content creators to their Facebook ad account. The influencers posted in their Instagram feeds and Instagram Stories, which provided a trove of creative assets for Mizzen+Main to amplify in their paid campaigns. Once an influencer posted a photo or video, it would flow into Mizzen+Main’s ad account, where Wpromote transformed it into ads with various copy and calls to action, inspiring customers to make a purchase.

Lumanu also worked with Instagram influencers to create lookalike audiences based on the groups of people who engaged with their posts and profiles. Lumanu allowed influencers to share these lookalike audiences with Mizzen+Main, which were then used as a prospecting audience for the campaign.