Community Initiatives at Wpromote
As a performance marketing agency, it’s important that we, well, perform at our best. That mission doesn’t stop when it comes to giving back to our community and owning the values of diversity and inclusion. We pride ourselves in taking that Challenger mindset and applying it beyond marketing strategies and client meetings. At Wpromote, we strive to enhance the lives of our employees and our community by forging an unbreakable bond with initiatives close to our hearts.
MAKING A DIFFERENCE
Members of the Asian American and Pacific Islander (AAPI) community are no longer willing to remain silent and refuse to speak up for themselves and others, especially in the workplace. We’ve formed RepresentASIAN with the intention of creating a safe, supportive, and transparent environment to spark dialogue and collaboration to further promote AAPI equality, awareness, inclusiveness, and acceptance both in the workplace and our communities.
Hispanic and Latinx employees continue to face inequities in the workforce and beyond. Wprofesionales, Wpromote’s Hispanic and Latinx committee, was established to bring attention to these inequalities and cultural biases. Wprofesionales seeks to elevate voices amongst Latinx employees while promoting cultural awareness and cultivating inclusiveness through honest conversation, community involvement, and events.
While Black employees account for roughly 12% of workers in the private sector, they only make up for 7% of managers. Black Voices helps to facilitate inclusive hiring and mentorship to help Black employees progress throughout the organization. Black Voices is also the primary resource of programming, best practices, and opportunities for dialogue and collaboration to further promote Black equality, awareness, inclusiveness, and acceptance at Wpromote.
61% of the Wpromote team is women. 63% of Wpromote’s executives are women. To support that, we formed a committee known as Rise focusing on promoting and empowering women through events, activities, and panels in six offices nationwide. Rise is all about building a community while providing tangible tools for women to empower themselves and the women around them. Let’s Rise to Recognize, Influence, Strengthen, and Evolve in the workplace, our communities, and far beyond.
The numbers that support LGBTQ+ discrimination in the workplace are startling. Even further, the statistics that reflect LGBTQ+ professionals leaving their workplace or being out of work because of a lack of acceptance is unacceptable. We strive to promote LGBTQ+ equality, awareness, inclusiveness, and acceptance by bringing hot topics to the table with presentations, discussions, community events, hiring events, promoting LGBTQ+ topics, and so much more. We know that’s not all we can do, but we know it’s a place to start.
At the core of Wprovide, we help our employees lay down a philanthropic foundation by connecting them with a variety of charitable activities. This looks like making cards for patients at the Children’s Hospital of Los Angeles, collecting toys for The Richstone Family Center, cleaning beaches with Heal the Bay, participating in charitable walks, and bringing local organizations into our workspace to educate our team on pressing issues. We mean business when we talk about Wprovide, and continue to strive for excellence.
The Mindful Challengers ERG promotes mental health awareness, education, inclusiveness, and acceptance at Wpromote and beyond. Mindful Challengers strive to foster constructive conversations about mental wellbeing, remove any stigma that has traditionally surrounded mental health, and facilitate activities and programs that promote a strong work-life balance.
Wprobono is our initiative to help nonprofits win with our Wprobono: Digital Day In LA. This immersive experience allows non-profit organizations to learn actionable tactics and straightforward strategies from expert marketers. This allows attendees the opportunity to not only network but also take valuable knowledge and a new-found digital motivation back to their offices.
