Social ads drive business goals like awareness, consideration, revenue—but they also need to build a real connection with your audience through innovative creative and targeted messaging.
We’re here to build a full strategy on social, not just find the perfect media mix: our team is tasked with embedding on your team so we can better understand your business objectives, your brand, and your customers.
We’ve built a dedicated, integrated tech stack that brings clean data, efficiency-driving automation, and human intelligence and data science expertise together to help our clients move quickly, make better decisions, and drive growth.
As the ultimate determinant of success (or failure) in social, we relentlessly test creative and use data to determine what your audience wants, then deploy those learnings across channels.
Great storytelling is essential to full-funnel social media marketing. We make sure we’re boosting performance at the bottom funnel by sharing your brand’s story at the top to drive awareness and build a dedicated audience.
Ongoing education? Check. New products? Check. Awesome support? Check. We leverage our MBP status to ensure you have access to the latest and greatest on the world’s biggest social platform.
We combine advanced data analysis with a deep understanding of what matters most to your brand and your customers to make sure we’re effectively communicating what’s important.
We don’t force a single approach or methodology across our book. Why? Because every business we work with is different: unique business objectives, supply-chain dynamics, sales cycles, and stages of growth. We are diagnostic upfront, then deliberative, prescriptive, and collaborative in our ongoing account management methodology, bringing an individualized strategy to each client engagement.
Because we manage more spend than any other independent agency, our team is stacked with the best social experts in the business. Whether it’s staying on top of changes with established platforms as a Meta Business Partner or testing out opportunities on TikTok and Spotify, our team of dedicated experts will help you capture more market share and find success on platforms like:
Building A Creative Strategy That Drives Full-Funnel Results
Wpromote worked with Hibbett to level up their approach to ad creative and better speak to their target audience, stop thumbs on social platforms, and drive full-funnel direct response, resulting in a net profit increase. It was clear that Hibbett’s creative assets need to be personalized for different audiences and tailored for specific platforms. We found that a mix of branded and ways-to-shop messaging was the most effective, helping to instill trust and drive audiences toward conversion.
Speaking Style To New Customers
To manage its Facebook marketing strategy, Mizzen+Main partnered with Wpromote. Together they devised a plan to use Instagram posts from influencers to reach prospective customers. Once an influencer posted their photo or video, it would flow into Mizzen+Main’s ad account, where Wpromote would transform it into ads with variations in copy and calls-to-action, inspiring people to make a purchase. Mizzen+Main’s campaign strategy proved that ad creative can help acquire new customers and drive sales.
Cooking Up Results With the Perfect Blend of Influencers & Seasonality
Yummly needed to generate interest and drive sales of its innovative product, the Smart Thermometer. They partnered with Wpromote to leverage influencers across social channels like TikTok and Instagram for a Father’s Day campaign that increased awareness, generated strong social engagement, and drove revenue growth, culminating in one of the brand’s best months ever.
People Are Packing Their Bags With Facebook Flight Ads
Frontier Airlines used Facebook flight ads for prospecting which allowed them to more easily present unique offers to people who had already shown intent to travel, regardless of whether they had engaged with Frontier’s brand or visited its website or app. What’s more, the company could then automatically generate travel suggestions from its flight inventory.
Photo vs. Video Ads: A Revealing Comparison
To gain insights into its ad creative, Michael Stars worked with Facebook Business Partner Wpromote to develop and compare two separate but simultaneous campaigns with equal budgets and time frames. For one campaign, the team created photo ads and in the other, the team added motion with text to create video ads. By combining Facebook mobile video ads and automated features, Michael Stars achieved greater efficiency than with photo ads in its campaign.
Leveraging Creative To Drive Efficiency In Beauty
Working closely with our media channel team, we harnessed the power of performance creative to drive sales through paid social. We regularly produced, deployed, and measured new creative with an always testing mindset. By identifying new creative opportunities from top of the funnel down, we developed assets tailored toward priority audiences and anchor products, and continually developed new hypotheses to test. Leveraging data as our source of truth, we were able to iterate on our learnings and over time generate significant growth and efficiency to the bottom line.
Performance creative is the accessible, data-informed video content that connects brand values with the real-world values of people, driving digital advertising performance. Enter Wpro VideoLab, our in-house performance creative studio.
At the Wpro VideoLab we believe:
Our Services
Video Production
Script Writing
Storyboarding
Photography
