Keyword Research & Content Pillar Guide

Ever heard of a content pillar? Know the difference between a content keyword and an SEO keyword?

Building content isn’t just about brand awareness and engagement; it’s about using effective SEO strategies to make your brand a market leader and your website a go-to destination for audiences.

This paper will show how to merge your keyword research and your content initiatives to get the most out of your on-site SEO.

Support your business goals through:

• Focused keyword research and analysis
• Content pillars and cluster content
• Prioritization of brand goals and positioning
• Boosted traffic and lowered costs