Polaris AI Unlocks Agility Across Strategy, Activation, and Insights
We’re giving you exclusive access to aggregated performance data from our retail clients through this critical period, from early sales ahead of Thanksgiving to Black Friday (Day 5 on the dashboard) and Cyber Monday (Day 8 on the dashboard). Check out how costs and performance fluctuated day-by-day and changed year-over-year so you can learn what worked and what didn’t and maximize for your brand and business.
Average over 10 day BFCM period
Average over 10 day BFCM period
Driving Media Performance with Polaris™ Creative Accelerator
Free Fly partnered with Wpromote to effectively test, identify, and scale top-performing creative assets. The Polaris™ Creative Accelerator app systematically tests new creative themes against broad audiences on Meta so we can leverage top-performing creative as an effective targeting strategy through continued data deprecation. Free Fly now uses Creative Accelerator across all of their creative, scaling winning assets to drive customer acquisition and significant performance improvements.
Deploying Media Mix Modeling to Drive Incremental Growth
A client in one of the most competitive and dynamic consumer marketing environments in the US came to Wpromote looking for an agile investment model to support a full-funnel performance marketing strategy. We onboarded the client onto Polaris™ and deployed Growth Planner, our proprietary high-velocity media mix model, to automate agile investment planning and forecasting, build alignment between the CMO and CFO, and manage a large budget across many channels and stakeholders, successfully increasing ARPU while maintaining efficient CPAs.
Building an Advanced Data Strategy for Global Growth
Dataiku and Wpromote joined forces to make paid search an even more effective channel for driving growth by optimizing campaigns based on opportunities generated, not just leads. Wpromote built a custom data solution in Polaris™ that tied sales activity data from Hubspot back to search activity. We can now report more accurately on the value paid search is driving for the business and provide better value-based signals to Google’s algorithms to optimize against in different regions. The solution is now being rolled out across Dataiku’s other marketing channels.
Harnessing First-Party Data to Power Holistic Search Strategy
Intuit Quickbooks worked with Wpromote to reinvent how search data is utilized and understand the ideal user experience on the SERP. Together, our teams were able to leverage channel-agnostic lifetime revenue data and a proprietary content weighting system in Polaris to more accurately match user search intent to the product results served, driving incremental performance improvements.
