Wpromote offers strategic, organizational, operational, technological, and creative guidance that drives spend efficiency and value creation for private equity firms and their portfolio companies. Our work gives our partners the power to de-risk investment choices, take advantage of more efficient opportunities, and accelerate profitability across the portfolio.
+30% average performance improvement for PE-backed clients
We partner with top private equity firms to help evaluate and grow portfolio companies across a wide range of verticals and industries.
Wpromote’s proprietary Polaris tech platform gives PE-backed companies a clear advantage in the market by delivering unique, robust data insights that accelerate business outcomes. Our measurement solutions are built to take cadence and critical nuance into account so portfolio companies can effectively report performance data to investment sponsors.
Driving Results with AI-Powered Capabilities
Wpromote helped set J.McLaughlin up for continued ecommerce growth by leaning into AI-powered shopping campaigns and feed management on Google and diversifying ad creative on social media platforms. We successfully scaled campaign innovations and efficiencies to power a dramatic increase in YoY conversions, revenue, and return on ad spend for the brand.
Crafting Resonant Creative that Fuels High-Performing Campaigns
Pentair Water Solutions worked with Wpromote to incorporate the newly acquired Pelican brand into their wider marketing strategy. We ideated around different creative themes, approaches, and branding, landing on two potential themes: “conservation-conscious” and “one-stop-shop for all your water needs.” After extensive testing, Wpromote implemented and iterated on the winning conservation theme and high-performing lifestyle across the site and in marketing campaigns.
Powering Aggressive Growth Across the Funnel
Jack Black was looking to expand the audience for their premium quality men’s skincare products and hit ambitious growth goals. They partnered with Wpromote to implement a new full-funnel strategy, including prospecting ads, social campaigns, and a fresh approach to paid search across Google and Bing. As a result, Jack Black exceeded their goal of 25% revenue growth year-over-year and won a Google Premier Partner Award for best in online sales.
Accelerating Profits in a Competitive Category
POLYWOOD needed a strong digital strategy to meet serious revenue goals and take on the growing field of competitors in the outdoor furniture category when they first pivoted into the B2C space and as that business grew. Wpromote developed a strong creative strategy, profit-focused marketing strategy and campaigns, and hard work to successfully drive growth while increasing efficiency.
