Search Results

The Next Chapter In Search: Adapt Your Strategy to a New Era

When it comes to search, consumers are increasingly turning to social media platforms, online marketplaces, and more. Take a converged approach to boost your brand’s visibility.

Purchasing Power: How Gen Z’s Shopping Habits Are Changing the Marketing Game

From “little treats” to IRL experiences, Gen Z shops differently than older generations. To win, marketers need to understand how this powerful cohort buys.

Influencer Insights: Vetting Creators for Better Partnerships

Working with influencers is a great way to connect with your audience, but you need the right partners to win. Find out how to vet creators to get the most out of your partnerships.

Peacock

When the Hollywood strikes hit, Peacock and Wpromote moved fast to pivot the promotional strategy for a new series to focus on creator content.

Beyond Gen Z: Marketers Are Missing Out On Older Generations

Gen Z and millennials have long taken center stage for marketers, but don't count out Gen X and beyond. High-value older consumers are a major opportunity for brands that target them.

TikTok Out-of-Phone: The Small Screen Goes Big

TikTok is expanding its reach beyond social into digital out-of-home. See why you should consider TikTok Out-of-Phone as part of your strategy.

Beyond the Booths: What We Learned at CES 2024

Our experts are sharing the most valuable lessons they're bringing home from CES 2024 to inform media planning and help our clients win.

On Sale Now: Building a Smarter Ecommerce Promotion Strategy

Customers in 2024 are driven more by prices than loyalty. To capture and retain your customers, you need to get smart about sales.

Beyond Viewability: How to Capture and Measure Attention

Attention might be the scarcest resource in media. But new metrics are giving advertisers the opportunity to evaluate their ads in a brand new way.

The Next Move: Protecting Brand Safety in Google Search Ads

After a report found Google search ads appearing on sanctioned sites, some brands need to act to protect brand safety. But Google should also take action.

Balancing Act: How Brand Advertisers Can Prepare for Election Year 2024

Political ads may be the center of attention, but brand advertisers will also face challenges in 2024. It’s time to start preparing now.

Choose Your Fighter: Find the Right Programmatic Ad Types for Your Campaign

From DOOH to OTT, different programmatic ad formats have different advantages. We have the insights you need to choose your fighter for your next campaign.