Paid Media
Your customers don’t care about channel, they care about getting value. Your marketing should work in every channel your business is in. Wpromote’s paid media plans are built to help you achieve your unique business objectives and institute an advanced attribution model that measures your true performance.
We have always prioritized profit when establishing goals with our clients (before some of our competition could even measure LTV). We implement audience-driven strategies that work across the customer journey, and measure their impact on your business, not just on marketing KPIs.
At Wpromote, we Think Like A Challenger. Our experts know how to get creative and outsmart the competition instead of answering every marketing challenge with an increase in budget. We leverage our wide library of tests and apply what we’ve learned to your business so your budget goes farther.
What’s the best way to acheive your business outcomes? Create one cohesive strategy that speaks to specific audiences across channels.
With a proprietary DOT.PRO testing framework we are methodical in our testing and challenge our clients to deploy 5-10% of budget to test new, exciting tactics.
We design assets that convert and know how to adjust messaging and visuals to effectively connect with your audiences.
We build tools such as detecting spend or performance anomalies in real time so we can manage and optimize to the most granular layer possible.
We partner closely with platforms like Google and Meta so we can pass on benefits and additional support to you.
Increasing revenue with AI-powered paid search
To help REEF increase revenue and expand into new audiences, Wpromote crafted an innovative paid search strategy to maximize AI tools like Google’s Performance Max campaigns to unlock incremental growth. After segmenting the PMax structure into three different campaigns, Wpromote could control category-specific ad visibility before optimizing each campaign based on historical ROAS learnings to drive overall efficiency.
Capturing Market Share With an Audience-Centric Brandformance Strategy
Anytime Fitness partnered with Wpromote to find a way to capture market share in the competitive fitness category. We utilized extensive customer research to build a targeted multi-touch media strategy that differentiates the brand in the market, resonates authentically with potential customers, and inspires action. We prioritized upper-funnel video tactics that focused on storytelling, including CTV, linear TV, online video, TikTok, Snapchat, Meta Moment Maker, and YouTube.
A Pivot to Omnichannel Ecommerce to Drive Revenue
With the onset of COVID-19 in March 2020, Wpromote pivoted Helzberg’s omnichannel approach toward an ecommerce-first mindset. A diversified strategy allowed shoppers to engage with Helzberg digitally while testing new channels and tactics to best position the business for eventual store re-openings. For the 2020 holiday season, Helzberg challenged Wpromote to develop a digital-first omnichannel marketing plan that drove comparable YoY sales with a much leaner investment.
Winning New Audiences Through A Total Digital Overhaul
Zenni needed to understand how each digital channel contributed to the business’ success. Wpromote worked with the team to dramatically improve cross-channel tracking and attribution as well as launch their branding and messaging to entirely new audiences, helping the brand mature their digital marketing strategy away from the need to see an immediate return for every dollar spent.
Powering Aggressive Growth Across the Funnel
Jack Black was looking to expand the audience for their premium quality men’s skincare products and hit ambitious growth goals. They partnered with Wpromote to implement a new full-funnel strategy, including prospecting ads, social campaigns, and a fresh approach to paid search across Google and Bing. As a result, Jack Black exceeded their goal of 25% revenue growth year-over-year and won a Google Premier Partner Award for best in online sales.
Growing From A Boutique To A Booming Business
To help launch new campaigns, Erin Condren tasked Wpromote data scientists with finding more efficient ways to use their marketing dollars. After performing CPA and CLV analyses to better understand how much Erin Condren should be paying for new and returning customers, we developed a living model predicting the future value of each customer. This strategy saw ROAS from paid search and Facebook soar.
From High Costs To High Returns
Despite a notable organic presence, Providence needed new ways to leverage search to help patients find their way to Providence healthcare centers. To take on this sizable challenge, Providence and Wpromote worked together to implement best practices across a complex cluster of accounts. The teams built a foundation of healthy business growth through careful, customized strategies that lowered CPAs and dropped CPCs across their accounts.
Revitalizing Dynamic Creative Messaging To Grow Reach
Frontier Airlines was looking to increase efficiencies in new customer acquisition across media activations by testing additional audience, media, and ad formats across channels. The team paired a content feed with Google Flights API, which allowed them to dynamically insert creative messaging and price points that would automatically update throughout the day. Baselines against lookalike audiences and first-party tactics were used to measure success for incremental travel partners allowing us to grow revenue, bookings, and reach.
Scaling Media to Increase Sales & Maintain Efficiency
Heat Wave Visual joined forces with Wpromote to scale their media strategy and level up performance across the funnel, resulting in a record-breaking Labor Day Sale. That started with paid search, where we took a more aggressive approach to non-brand keywords to challenge the competition. On social, we pushed back against ad fatigue by introducing continuous creative refreshes that drove significant improvements. We also focused on growing the email program into a mature performance engine for new and returning customers.
EARNED & OWNED MEDIA
Your earned and owned media is what defines your brand for your customers. Learn how we can help you build an authentic and effective foundation.
