New research shows that brands need agencies to do more with less—and work on accelerated timelines.

Wpromote and Ascend2 surveyed 500+ decision-makers at brands and agencies to discover how the brand/agency dynamic is changing—and how to better align with these critical partners to achieve better results.

Disconnects are negatively impacting many partnerships: 76% of agencies report high confidence in their service delivery, but just 39% of brands are very satisfied. Download the full report to learn what’s changing, including:

• Brands are shifting away from exclusive AOR relationships: 56% of brands work with 2-3 agencies, including 66% of highly satisfied brands
• Agility and speed are brand priorities: nearly seven out of ten brands prefer continuous, agile planning with frequent adjustments, while speed of delivery is the top challenge with agency partners
• Data privacy is a major disconnect: 94% of brands consider data privacy-specific guidance important, but only 53% of agencies provide that education to their clients

Arm yourself with the data you need to make better partnership decisions in 2024—so you can drive better business outcomes.