Aligning Customer Business Objectives

Across clients and teams, we know one thing to be true: if we don’t know your goals, it’s much harder to hit them (or go beyond). To find alignment for your team and trusted partners, you need a clear definition of success.

We’ve detailed our process of identifying customer business objectives (CBOs) and how it helps us drive meaningful success for clients.

In this piece, we’ll walk you through:

• What is a CBO – and what is it NOT?
• If CBOs are so important, why doesn’t everyone have them?
• How to put CBOs in action