Is your brand ready for whatever comes next in social media?

The Supreme Court upheld the law requiring TikTok’s parent company ByteDance to divest from TikTok, but TikTok is still around in the US (at least for users who already downloaded the app). Many marketers aren’t sure what to do next, but you shouldn’t take your brand off the platform just yet. Instead, you need to take a hard look at your social strategy and the role TikTok is playing in the media mix.

While it’s unlikely a ban will be permanent, it’s a great reminder that social media is defined by change: evolving audience preferences, privacy shifts, and external forces like the economy mean standing still is not an option.

So is your social strategy built to withstand major shifts?

Our new guide will help you make sure your brand and business are ready for anything, from a ban to changing consumer behavior. We’re breaking down how to:

• Understand your audience on TikTok and beyond
• Identify and assess the role TikTok plays in your media mix
• Future-proof your social strategy