Your Changing Customer: Retail Media, Social Commerce, & Media Convergence
This holiday season, the lines between marketing channels are blurring as consumers discover products, make decisions, and buy differently. To beat the competition, your brand needs to eliminate siloed thinking and put a full-funnel, integrated strategy in place to connect with audiences and convince them to convert—wherever they’re exploring or purchasing.
Every platform is trying to be everything, everywhere, all at once for consumers. Don’t get left behind.
Your marketing org probably looks something like this: different teams of experts dedicated to getting results on one specific platform. But users are searching on TikTok, watching TV through an Amazon app, and watching short-form, full-screen videos on Instagram.
Media is converging fast, and the old way of doing business won’t work in this new world.
But you don’t need a full-scale re-org to ride the convergence wave to success. Our new guide will prepare your brand and business to navigate the new media landscape without getting stuck in an endless loop of competing channels. Download now to explore:
- How consumer behavior is changing
- Why platforms are converging
- What your brand should do right now
