The Marketing Moments That Mattered: Wpromote’s 2024 Blog Roundup
2024 has been a year full of change for marketing and media. From the rise of retail media to the transformation of search strategies, this year has redefined how brands connect with audiences, measure success, and drive growth.
If 2024 has taught us one thing, it’s that adaptability isn’t just an advantage—it’s a necessity. To win in the shifting marketing landscape, brands need to embrace agility and adapt to the ever-evolving consumer journey.
We’re diving into some of the biggest takeaways from this year to help you do just that. With these insights from the trends we saw this year, you’ll be ready to set the stage for an innovative, impactful strategy in 2025.
From Brief to Propelling Market Growth: Polaris Powers Agile Brandformance
Wpromote’s brandformance framework blends creativity and data to help brands stay sharp and agile in a fast-moving digital world. With a “launch fast, tweak faster” 20/80 rule, real-time insights, and tools like predictive modeling, we can turn campaigns into growth engines. By focusing on post-launch optimization and continuous testing, brands can connect authentically, pivot faster, and accelerate growth—all while keeping ROI in the driver’s seat. Read more…
Beyond Gen Z: Marketers Are Missing Out On Older Generations
While Gen Z and millennials dominate marketing conversations these days, brands risk overlooking the financial powerhouse of Gen X and baby boomers who control most US consumer spending. These older generations are active online and respond to campaigns that break stereotypes, embrace authenticity, and tap into nostalgia. By partnering with relatable influencers and crafting messaging that reflects their lifestyles, brands can unlock this powerful, under-targeted audience and drive meaningful engagement—and revenue. Read more…
The Next Chapter in Search: Adapt Your Strategy to a New Era
Search today has evolved beyond traditional search engines like Google—consumers are finding brands and products on social media, online marketplaces like Amazon, and even through AI chatbots. To thrive, marketers need a holistic strategy that taps into these diverse search habits. Whether it’s creating engaging TikTok content, optimizing Amazon listings, or tailoring content for conversational AI, the key is breaking silos, embracing new platforms, and meeting your audience where they’re already searching. Read more…
Rise of Retail Media Networks: Investing in a Changing Landscape
Retail Media Networks (RMNs) were booming this year, with giants like Amazon and Walmart vying for bigger ad budgets while smaller players lean on first-party data and partnerships. As RMNs fragment, brands face a tough choice: where should they spend for maximum impact? The answer lies in aligning retail and brand strategies and embracing a “total commerce” approach to maximize ROI across a crowded, evolving retail media landscape. Read more…
Transforming Media Buying: Embracing Diversity, Equity, and Inclusion
By partnering with diverse-owned outlets and setting clear DE&I goals, brands can authentically connect with underrepresented audiences while driving real ROI. Leveraging tools like PMPs and curated partnerships makes it easier to find the right suppliers and reach these audiences efficiently. With long-term investment and robust tracking, inclusive strategies not only foster impact but also deliver measurable results. Read more…
Redefining Vanity Metrics: The Path to Authentic Influence
Vanity metrics like likes and shares may seem surface-level, but they can be powerful tools for visibility and connection. These signals enhance algorithm performance, foster community loyalty, and drive measurable business success. The secret lies in leveraging them strategically, rather than taking them at face value. By centering your content around community engagement and integrating social media strategies into your overall business plans, you can build an engaged, loyal audience and future-proof your organization as platforms continue to change. Read more…
Unified Video: Stream Smarter, Not Harder
As video has evolved from VHS to TikTok, so have audiences’ habits when it comes to video consumption–but many ad strategies are still stuck in the past. Consumers now split their time between streaming, social, and connected TV, making a one-size-fits-all approach obsolete. To stay relevant, brands need a unified strategy that tailors content to platforms, keeps messaging consistent, and tracks impact with modern tools like brand lift and click-through rates. Adapt to where your audience is watching, or risk being left behind. Read more…
The New Shopping Journey: A Game of Chutes and Ladders
The customer journey isn’t a straight path anymore; it’s transformed into a dynamic, unpredictable game of chutes and ladders. Shoppers today discover products in many different places, from influencers to retail media networks, often purchasing in a single click—or suddenly rethinking after hitting a snag in the checkout process or spotting a viral dupe. Brands need to ditch siloed strategies and adopt an integrated approach that reflects today’s fast-moving commerce landscape. Read more…
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