Game, Set, Match: Top 3 Retail and DTC Consumer Trends
It feels like new trends have been moving a mile a minute in 2024. Consumer behavior is still impacted by the financial pinch of inflation while events like the upcoming presidential elections are drawing eyes and making their mark on the media space.
To win, you need to be ready for anything. That means your brand needs a Challenger Mindset that comes to life in a strategy that’s built to be both proactive and responsive to these changes.
We’re digging into the data, including proprietary aggregate data from our own Polaris Benchmark Explorer tech, to identify the most important trends and challenges you need to build into your plans. We’ve broken out the top three key changes impacting DTC and retail brands in a new infographic.
To stay on top in today’s marketing world, you’ve got to keep a close eye on what’s moving–whether that’s changes in consumer purchasing behavior or media shifts like the rising popularity of women’s sports.
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