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White Papers

• 100 Days Of Holiday Calendar 2019
• Aligning Customer Business Objectives
• Amazon Digital Marketing Guide
• Build Your Brand Wonderland: The Path To 2022 Holiday Performance
• Building Healthcare Consumer Trust with Awareness Marketing
• Changing Channels: Building a Smarter Streaming TV Strategy
• Death to Silos: Integrating Marketing Channels to Optimize Profitable Growth
• Defining Gen Z: How to Connect With & Convert A New Generation of Consumers
• Digital Intelligence: The Future Of Smart Marketing
• Discovering The Right Business Objectives For Your Hotel
• Earned Media Is Growth Marketing: The Performance Marketing Approach to Content + SEO
• Everything You Need To Know About Being A Seller, Vendor, Or Marketer On Amazon
• Financial Services Marketing: Common Dilemmas & How To Solve Them
• Forecast: 10 Predictions About the Future of Media & Marketing
• From Silos to Synergy: Harnessing the Power of Media Convergence
• Going Global: Take a Data-Driven Approach to International Expansion
• Guide To UTM Tracking
• Holiday 2019: 10 Go-To Digital Strategies
• Holiday Hustle: Last-Minute Tactics to Win Q4
• How Financial Literacy Content Can Translate Into Profits
• How To Beat A Paid Media Forecast That’s Always Wrong
• How To Calculate & Leverage LTV
• How To Create Fun Content For Financial Services
• Keys To Holiday 2019 Success
• Keyword Research & Content Pillar Guide
• Leveraging LTV Before Your Competition Beats You To It
• Man vs. Machine: An Experiment In Paid Media
• Mind The Gap: New Data Reveals Brand/Agency Partnership Changes & Challenges
• Navigating The Search Results Page For Travel Companies
• New Customers for a New Year: Cultivate Rapid Loyalty & Build an Agile Brand
• Performance Branding: The Evolution Of Brand Marketing
• Prepare for Amazon Domination: How to Leverage Intent-Based Strategy to Supercharge Business Growth
• Red Alert: Execs Reveal Disconnect Between 2022 Marketing Budget & Planning
• Resolve The Paradox: Navigating the New Digital Marketing Funnel
• Rise of AI: Get the Advantage in Marketing’s Next Big Leap Forward
• Rockin’ Around Results This Year: Holiday Playbook 2021
• Seize the Social Opportunity! Your Guide to Snapchat Direct Response Marketing
• Smart Marketing Tactics That Captivate & Convert Mobile Users
• Solving The Inflation Equation: Build A Resilient Marketing Strategy
• State of the Data 2021: Preparing for Marketing Data Privacy Changes
• State of the Data 2022: Get Privacy Proactive & Comfortable With Compliance
• State of the Data 2023: The Path to Profitability Requires Privacy Compliance
• State of the Data 2024: The Industry-Shaking First-Party Data Imperative
• Stop Complaining About Social Results & Get To Work
• Telling Your Brand’s Story: Video For Hospitality Marketers
• The Challenger Framework: Reimagining Performance Marketing
• The Challenger Report: Q3 2024
• The Complete Guide to Crowdfunding Marketing
• The First-Party Data Advantage: How to Use Interactive Content to Future-Proof Your Marketing Performance
• The Future of Creative Is Collaborative: Build Creator & Influencer Partnerships Into Your 2023 Strategy
• The Future of Measurement: Connecting Marketing to Business Outcomes
• The Game-Changing Power of AI: Win the Future of Search
• The Holy Grail of B2B SaaS Growth
• The New TikTok Law: Preparing Your Social Strategy for What Comes Next
• The Perfect Quarterly Business Review Template
• The Silver Lining: How a Recession Unlocks Low-Cost High-Growth Opportunities
• There Is No Normal: The Playbook for Adaptable, Agile Marketing Through World-Shaking Events
• TikTok Won’t Stop: The Performance Playbook for Brands
• Transform Your Social Strategy: How to Double Down on Channel Diversification
• Turn Visitors Into Customers: The Performance Power of CRO
• Understanding The Value Of Programmatic Ad Buying
• Unlocking Growth & Acceleration
• Unlocking YouTube: Level Up Potential to Full-Funnel Performance
• Using Influencer Marketing To Drive Digital Results
• Video For Social: Part 1
• Video For Social: Part 2
• Voice Search Is Evolving
• What’s The Deal With Converged TV? The Case For Performance Branding
• When Creative Met Data: Drive Blockbuster Business Results with Performance Creative
• Why Influencer Marketing Is A Perfect Match For The Hospitality Industry
• Why Profit-Driven Marketing Is Critical To Your Success
• Why You Need To Take A Position On Data Privacy Now
• Your Changing Customer: Retail Media, Social Commerce, & Media Convergence
• Your First-Class Digital Marketing Strategy For Hospitality & Travel
• Your Guide To Writing An RFP

Webinars

• Adapt, Evolve, Prevail: Digital Marketing In A Crisis
• Amplify Your Impact: Digital Marketing Essentials for Nonprofits
• Break Out of the Performance Prison: Shifting From KPIs to Business Growth
• Breaking Convention: 5 Trends That Are Reshaping Marketing (and How to Get the Advantage)
• Challenger AMA: Q&A With Digital Marketing B2B Industry Experts
• Challenger AMA: Q&A With Digital Marketing B2C Industry Experts
• Culture, Community, and Conversion: How Connection Drives Business Growth
• Customer Behavior: Predictive Corporate Valuation & Strategic Direction
• Don’t Call It A Comeback: H2 2020 Digital Marketing Planning & Beyond
• From Crisis Reactive To Recovery Proactive
• From SEO to Paid Media: Building a Fully Integrated Campaign
• Holiday Planning 2021: Sleigh the Competition in a Hypercompetitive Q4
• Level Up Your Google PMax Strategy: Challenger Masterclass
• Seize Your Data Destiny: The Future of Measurement Challenger Masterclass
• The Customer: Earn Lifetime Customers on Every Channel
• The Data: Building for the Privacy-First Marketing of Tomorrow
• The Future: What’s to Come in 2021 and Beyond
• The Inflection Point: Predicting the Future After Marketing’s Tempestuous Year
• The Marketing Mission: Balancing Social Responsibility and the Growth Imperative
• The Pivot: Agile, High Volume Creative That Performs
• The Profitability Imperative: How to Build Forecasts, Predictions, and Dynamic Strategy to Win in 2023
• The Roaring 2020s: Lead Your Brand’s Marketing Transformation
• The Ultimate Consumer Digital Opportunity Is Happening Now
• The Vision: Where Marketing Is Going
• Unlocking the Upper Funnel: Evolve Your Media Strategy to Drive Exponential Growth
• Win with Agility in a Volatile Election Year: Challenger Masterclass
• Win With AI By Leveraging Meta Advantage+: Challenger Masterclass

Reports

• 2020 B2B Trend Report
• 2021 State of B2B Digital Marketing
• 2022 State of B2B Digital Marketing
• 2023 State of B2B Digital Marketing
• B2B Digital Marketing Trends in 2019

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